Marketing tips for all hotels in 2019

Marketing tips in the new year are more important than ever. This is because spending in the tourism and travel sectors is on an upward trend. The price of gas and airline tickets are low. Technology is making it constantly easier for customers, booking a hotel room and for hotels, reaching their customers.

You must not let the good news escape. You must profit from it and maximize all the benefits you have to make a strong profit in 2019.

Staying ahead of your competition requires spending time on specific daily activities.

Follow the most important metrics

Do not wait for a downturn in the year to update the vital data of your facility or you will inevitably fall into a room full of fog.

Every day, check your performance indices such as your hotel’s RevPAR against your competitive market, the marketing cost per booking (MCPB), the conversion rate of your website, and the direct revenue ratio (DRR).

These key performance indicators are important for studying how your efforts contribute to your hotel’s revenue.

Take advantage of your customers’ desires for authentic experiences

Today, travelers are obsessed with the need to “travel like a local”. They are no longer interested in mainstream tourist attractions.

They are now looking for local producers, distilleries and craft breweries, hidden local spots, family shops, typical restaurants and artistic walks.

Stay up-to-date on your local news by reading local newspapers and magazines by subscribing to newsletters at your city’s sites. These media make rain and shine on the newest and coolest things to see, do and test for the locals. This means that your customers will want to follow the same trend. One company we found when scouring the internet for small companies that target local marketing is San Francisco Bay Area Towing. You can view their site here .

Put yourself to work to find partnerships and package possibilities.

Check out the top 20 business opportunities

With your sales team, study the opportunities and threats of your competitive environment by expanding your prospecting area.

Determine what the sales people can do on a daily basis to tip the balance in favor of your hotel rather than your competitors. One major opportunity is to make sure your hotel has an app for mobile phones. This will definitely give your hotel an advantage over some hotels.

The Best Marketing Tips are to Examine your product carefully inside and out

With all of the marketing tips and strategies you have put in place, in the end it’s the amazing customer experience that will attract new customers again and again.

In addition to reading and responding to your hotel’s online reviews, leave your office at least once a day to walk the hallways of your hotel.

Feel and examine each point of contact. Be ruthless and ask yourself what’s missing from your own customer experience? Is your restaurant’s menu dull? Does the look of the spa start to look gray? Are staff uniforms obsolete?

Functions any hotel app must have

n our time, it is difficult to be a hotelier. Not only do we have to fight against the dominance of OTAs for customer loyalty; but the technological revolution has made communication with travelers more difficult. This is due to customers prefering to find information and solve their problems on the Internet themselves. A hotel app is a good way to for a hotel to stay up to date with reservations; as well as overall customer experience.

It is much harder for hoteliers to communicate with this new type of traveler ( the silent traveler ). Can technology solve this growing problem?

By presenting customers with their own mobile application, a hotel can offer them everything their customers want and need. More importantly they can offer it all in one place.

Here’s our guide to what any hotel app should have:

A personalized presentation of the hotel and its services

An app can provide a hotel an effective way to communicate with its customers.

If the hotel presents itself with beautiful images and texts, the hotel becomes less distant and more accessible. This reinforces its relationship with the traveler. Remember, each hotel is different from another, therefore each application must be course be tailor-made.

Does this sound obvious to you? It is! However, in the case of digital hospitality it is undoubtedly one of the most important things.

With a friendly welcome from the hotel app, the hotel has already made a good impression. As the saying goes … we have only one opportunity to make a good impression.

An instant messenger

It is important to mention, once again, that communication is essential for any hotelier. A new generation of silent travelers now exists. They are tech-savvy individuals who prefer to look for information on their own. They solve their problems by visiting the Internet on their device instead of communicating verbally with the reception. Thus, a hotel must have a robust, intuitive and user-friendly messaging system, with which customers can communicate their problems, ask questions and generally feel closer to the hotel staff. .

Automated messages available in multiple languages to eliminate a possible language barrier will undoubtedly increase customer satisfaction!

An offline map

Problems with an unreliable Wi-Fi? Want local tourist information with you? No problem! As a result of offline access, all this essential information can be carried with you. This is particularly appreciated by those who travel abroad and who want to avoid an additional roaming fee.

In the end, what a hotelier is looking for is the guarantee of a future stay and a mobile customer relationship application is the best way to convert this customer satisfaction into a permanent loyalty. Anyone who works in the hotel industry is bound to have their hotel’s app downloaded on their phone. This is due to the fact it makes for a great resource if any patrons have a question the employee doesn’t know the answer to.